Assignment :KOTTER’S FRAMEWORK
Important note to the writer :
Organization to choose: McDonalds/Burger King/Kentucky Fried Chicken/a similar organization that the writer is familiar
Apply and briefly critique Kotter’s Accelerate (2014) eight steps model in managing and delivering change.
Apply two change initiatives – one that was managed effectively and one that was not managed so effectively. The changes you identify can be simple or complex in nature
Then compare and contrast the two initiatives and evaluate them. Some of the key considerations in your evaluation could be, though need not be limited to, the following:
What do you believe made the difference between a successful and an unsuccessful change programme?
Were there any steps in Kotter’s framework that were either highlighted or missed out that made a difference between a successful and an unsuccessful change?
What role did leadership play in either helping or hindering the change?
What could leaders have done better in the unsuccessful change programme?
Was there any resistance and how effectively was this managed?
Diagrams and tables are required. Also provide a short list of recommendations that you could provide to the focal organisation for this assignment when considering a future change.
The Group Report should be 1000 words in length