, buyers in the high tech segment are looking for the most up-to-date, technologically advanced products and don’t mind paying a premium to get what they need. Positioning is very important to this segment. Speed for product Baker was increased from 6.4 to 8.1 in order to differentiate the product and create value in the market.
added a new product Bolt. Speed set to 8.8 which is the ideal positioning for the high tech segment.
, increased Baker’s speed to 9.5 which is the ideal speed for the high tech segment in China and Germany. This also cut the product’s age in half making it more attractive.
Bolt’s speed to 9.4 which is closer to the ideal position for the high tech segment. Added a region kit to product Bolt for Germany and China.