It needs to be an idea for which there are potential customers. You need to discuss and analyse:
Resources: what resources do you have: Who are you, what you know and who you know? Show a clear link between your resources/means and the idea
Idea: what is the product/service idea that you’ve developed as a team? The idea is one that’s been thought through and selected by the team and you should indicate some potential buyers.
Market: who will be your likely customers? What need/needs your idea address?
Competitors: Do you identify any competitors?
Contingency: if applicable, present how your ideas changed in the course due to unexpected events or interactions, newly available information during the course
Alliances/Partners: What alliances/partners are necessary to shape your idea to analyzeustomers needs?
Finance: Capital needs, potential sources