Use the GCU University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm’s product positioning strategy.
Complete the following:
Complete the following:
- Critically analyze the value of the approach suggested by the article.
- Evaluate its content, providing support and counterarguments from the literature.
- Compare the content of the article with the course readings or other sources familiar to you.
- Assess the value of the reading in the context of your current organization or an organization of your choice.
By the due date assigned post your responses to the Discussion Area. Through the end of the module, comment on at least two of your peers’ responses.
Write your initial response in 300–500 words. APA style