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Table of Contents
Section One
Business Overview
1.1 Business summary:
1.2 Business aims:
Section Two
Products and services
2.1 Describe the core product/service you are going to sell:
2.2 Explain your business’s product/service USP
2.3 Describe any other product/service you are going to be selling:
Section Three
The market
3.1 Describe your typical customer:
3.2 Where are your customers based?
3.3 Explain the Branding that you have chosen, and how it prompts your customers to buy your product/service
Section Four
Market research
(Explain your market research with full Harvard references)
Section Five
Competitor analysis
(based on your market research, analyse the competitors and explain how your business will compete with them)
Section Six
Marketing strategy
(describe your marketing strategy, with reference to researched materials. Identify what the most appropriate strategies are, and why)
Section Seven
Operations and logistics
7.1 Premises:
Rented workshop in Clapham
7.2 Equipment
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If being bought
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Item required
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Already owned?
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New or second hand?
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Purchased from
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Price
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| Dog collar leather | No | New | World of Leather | £2,000 |
| Sparkly baubles | No | New | Chinasales.com | £1000 |
| Glow in the dark paint | No | New | Dulux Online | £800 |
7.3 Transport:
Delivery bike – moped – 50cc – £1200
7.4 Legal requirements:
Nil
7.5 Insurance requirements:
Business Insurance – £90/year
7.6 Management and staff:
Collar makers x3
7.7 Additional information:
Section Eight
Costs and pricing strategy
| Product/service name | ||
| A | Number of units in calculation | |
| B | Product/service components
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| C | Total product/service cost | |
| D | Cost per unit | |
| E | Price per unit | |
| F | Profit margin (£) | |
| G | Profit margin (%)
(Profit / Price x 100 = Profit margin) |
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| H | Mark up (%)
(Profit / Cost x 100 = Mark Up) |
Section Nine
Financial forecasts
9.1 Sales and costs forecast
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Month
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1
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2
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3
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4
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5
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6
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7
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8
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9
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10
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11
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12
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TotaL
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Sales forecast
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A
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Product or Service
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B
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Product or Service
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Costs forecast
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C
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Product or Service
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D
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Assumptions (e.g. Seasonal trends)
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9.2 Costs table
| Cost item | What is included and how you worked it out | Total cost |
References