WRITTEN COURSEWORK INSTRUCTIONS
Assessment
Report of 1,500 words
Assessment code:
011
Academic Year:
2019
Semester:
2
Module Title:
Build a Business
Module Code:
MOD005249
Level:
3
Module Leader:
Ed McDonald
Weighting:
50%
Time Limit:
N/A
Assessed Learning Outcomes
2,3
Presentation date:
Friday, 10 May 2019
ADDITIONAL INFORMATION
This is an individual assignment and must be completed as such.
You must use the Harvard referencing system.
Requests for short-term extensions will only be considered in the case of illness or other cause considered valid by the Student Advisor (iCentre@lca.anglia.ac.uk).These must normally be received and agreed by the Student Advisor in writing at least TWENTY-FOUR (24) hours prior to the deadline.
In order to achieve full marks, you must submit your work before the deadline. Work that is submitted late – up to five working days after the published submission deadline – will be accepted and marked. However, the submission will be capped with a maximum mark of 40%.
Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than five working days after the submission date of this work. Please contact iCentre@lca.anglia.ac.uk See rule 6.103: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
TASK
You must produce a written business plan of approximately 1,500 words that explains the business idea that you have worked on during the module.
While you have worked in a group for your presentation, please note that this is an individual piece of work and you must not collaborate with other students on this piece of work.
Report Contents
A template for your business plan has been provided on the VLE.
Your plan must contain the following sections. Note that the sections that are shown in blue are not counted in the word count.
Title Page
o Business name
o Graphic or logo
o ID number
Table of Contents
Section One – Business Overview
o Business Summary
o Business Aims
Section Two – Products and Services
o Core Products
o USP
o Products/service
Section Three – The Market
o Identify typical customers
o Branding
Section Four – Professional Team Skills
o Explain how team-working skills possessed by yourself and the one or two other business members benefit the company
Section Five – Competitor Analysis
o Identify two competitors and their place in the market
Section Six – Marketing Strategy
Section Seven – Costs and Pricing
Section Eight – Financial Forecasts
o Financial forecasts table
o Table of costs
References
Your business plan should include evidence of your knowledge of suitable academic theory as well as original and creative thought. Please note that all sources that are used – including images – need to be correctly referenced using the Harvard Referencing System.
The Harvard Referencing Guide can be found at:
https://libweb.anglia.ac.uk/referencing/harvard.htm
ASSESSMENT CRITERIA
The core learning aims of this assessment are:
To show that you can practice analytical reading strategies and find and evaluate print and electronic source materials appropriate for business opportunity research
projects
Learn about group working skills through seminar discussion, collaborative
study and presentation delivery
Marks will be awarded on the following basis:
Visual quality & professional suitability of the business plan
Successful explanation of an original business concept
Understanding of relevant theory
Understanding of how team-working skills can enhance a business
Use of source material and accurate referencing
Quality of tables and data