Analyse the case using analytical tools and theories from this module to identify what you think are the main strategic issues of the case.

Structure for the Strategic Management Coursework

 

1. Strategic Analysis:

Analyse the case using analytical tools and theories from this module to identify what you think are the main strategic issues of the case.

 

1. External Analysis: 850 words
   1. Poter’s Five Forces 300 words
   2. PESTLE (briefly discuss every factor and focus on main two) 300words
   3. Ansoff Matrix (100)
   4. Industry Level Analysis: Industry Life Cycle and Competitor Analysis: -Competitive Industry Structure (whether monopoly, perfect competition or others)
      – Where is the org in terms of competitive positioning? (Strategic Groups)
      – Drivers of competition in the current and potential future markets (150 words)

 

2. Internal Analysis: (700 words)

Discuss internal aspects of business, specifically, resources, competencies and how these can be built into capabilities.

1. Resource Based View (RBV): List of Tangible and Intangible Resources
2. VRIO: Make a VRIO table for the company as Example below and suggest what it is good at and why?

 

1. Core Competency : Unique Strength, and Dynamic Capabilities
2. Value Chain Analysis: – What are the activities that are part of the internal value chain
   – Do they still need to be performed internally (make) or can they be performed by others externally (buy) to reduce cost or/and enhance differentiation. What is their value to their customers?
3. SWOT Analysis: Strength, weakness, Opportunities and Threats based on the external and internal analysis done above.

 

 

1. Strategy Formulation: (Based on the Strategy analysis (especially SWOT) above formulate strategies for the org) Your clear strategic recommendations for the organisation and your reasons why.700 words
   1. Proposed (Recommended) selection of objectives for the company
   2. Formulate strategies that deliver key success factors of the industry, which provide competitive advantage and leverage the company’s key strengths that take the company forward towards its corporate objectives. and position the strategies as being at the corporate or business level.
   3. Evaluate potential outcomes of each strategy and use Hambrick And Fredrickson’s Strategy Diamond (LECture 9) to check the viability of the selected strategy
   4. Risk Analysis – FMEA (Failure Mode Effect Analysis Lec 7): Make the table as eg below and discuss about the risks and state recommended actions to take care of the risk

Failure Event	Severity of Impact	Likelihood of occurrence	Likelihood of Detection	RPN
Satellite Link Failure	8	5	7	280
Loosing Key Personnel	7	7	4	196

RPN= Risk Priority Number= Severity x occurrence x detection

1. Refer back to coursework brief on on strategy formulation

 

 

• Strategic Implementation: (Note: Use theories to explain the implementation chosen and applies the models.)is an internal management dimension so not always easy to propose in detail from the outside, so this section is about what you would do given your knowledge of the organisation and assuming you were the leader of it – and this might usefully include (700 words)

1. Proposing an organising structure and leadership change
2. Methods of proposed development, e.g. growth, M&A, etc
3. Managing complexity through a balanced Scorecard and Strategy Map (refer to Seminar 7)

 

Eg. Strategy Mapping

 

1. Conclusion (100)
2. Appendix
3. References: 20+ references from academic journals and total around 30 references