Qantas Airline Industry Competitive Advantage Critique: Identify if Porters five forces and additional forces for Qantas are Competitive Advantage (CA) positive or negative? Porters five forces
1. Buyer power
2. Supplier power
3. Competition and rivalry 4. Threat of substitutes
5. Threats of new entry Is Qantas airline industry managing the five-forces and is trending in a positive direction?
Additional forces;
6. Government.
7. Regulatory industry involvement,
8. Shareholder industry involvement,
g. Stakeholder industry involvement,
10. C ompl em enter number and activity.
• Identify if they can these reduce barriers to entry?
• Identify if they can increase threats of a new entry into the market?
• Identify if they can change customer loyalty, and increase substitutes’ threats?
Identify Qantas Airline Strategy of competition: Is it a hybrid/combined cost leadership and differentiation strategy? Their low-cost carrier. Jetstar is it cost leadership model? Qantas is the differentiation.
Bridely identify if the following Five strategies of competition potenti ally common to all industries and markets are Competitive Advantage CA positive or negative and where Qantas competitive advantage is.
1. Cost Leadership Strategy,
2. Differentiation Strategy,
3. Focused/Niche Cost Leadership Strategy.
4. Focu se diNi che Differentiation Strategy.
5. Hybrid or combined cost leadership and differentiation strategy