1. Demonstrate a systematic understanding and awareness of new insights of contemporary issues pertaining to the development and launch of innovative products and services
2. Demonstrate understanding of customer psychology and its impact on adoption and diffusion of innovation.
3. Demonstrate knowledge and understanding of principles and techniques of idea generation and the application of creative entrepreneurial knowledge, together with evaluation of contemporary global developments in marketing innovative new products and services based on sustainability and ethical aspects of marketing innovative new products and services.
4. Develop creative marketing strategies to launch and manage innovative new product and services.