Topic: Academic Research: Product, Price, Promotion Impacts on the Business
Each student works on the same company as you have , including for the last Environments assignment
ALL research, sources, ebook chapters, lecture material included in this assignment is new and different than material and information, etc. used before.
Product: using Chapter 7 and information from the Armstrong/Kotler ebook, describe in detail the products, categories, etc. of tow (2) this specific company’s products and services
How does this match or contradict their stated target market (Look at company statements, ads, so on.)
Price: For one of the products and /or services of this specific company, delineate what their pricing philosophy, strategies, tactics, and price levels are.
How does this matchor contradict their stated target market
Promotion: For one of the products and /or services of this specific company, delineate what their promotion philosophy, strategies, tacticsare.
How does this match or contradict their stated target market
Using new lecture material and the assigned Promotion chapter(s) from Armstrong and Kotler (2019), separately substantively correlate with each of these class materials. See the Writing and Citing document for what constitutes a “substantive correlation”: not just stating a word, phrase, sentence. In-text cite accurately and thoroughly per that document.
Conduct different, new academically credible business research and summarizes the research article (not just a chart, table, list of numbers, so on) copyrighted 2016-2019 and connects it with your company’s product/service and promotion strategy.; using academically credible business periodicals, articles, and Reeves material (You must use at least one Reeves sources). (You can use the company’s website only a little, and that must NOT be the majority of your research facts, and this does NOT count as a research article.) This article(s) must be directly and specifically about your company, and recent actions that impact the company’s product/service and price strategy.
Minimum: 1 Reeves research article per student.
Two substantive paragraphs/student anticipated to summarize research article about your company, make substantive correlations and make descriptions**. APA is Times Roman, 12 font, regular margins, double spaced.
According to posted Writing and Citing Requirements doc, accurately and thoroughly in-text cite your info.