MGT334 Benefits of Business Analytics
Module 1 Assignment 3: Benefits of Business Analytics
Business analytics can provide a significant benefit to organizations. If organization staffs use business analytics and analyze data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning.
Access this site and choose two companies for analysis. Using the Argosy University online library and Internet, select at least two trade sources about these two companies to analyze statistics with performance.
https://www.brandwatch.com/blog/96-amazing-social-media-statistics-and-facts-for-2016/
Respond to the following questions:
· Compare and contrast the two companies in terms of analytics to understand their positions in the industry.
· Provide your rationale as to whether or not the use of data analytics would help each of the companies accomplish its goals.
· Describe the challenges the companies’ staffs may have faced by using business analytics.
Make assumptions based on company histories where required. Utilize at least 2 trade sources in support of your assertions.
Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.
Write a 3–4-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc. For example, if your name is John Smith, your document will be named SmithJ_M1_A3.doc.
By the due date assigned, deliver your assignment to the Submissions Area.
Grading Criteria
| Assignment Components | Proficient | Maximum Points |
| Compare and contrast the two companies in terms of their use of business analytics to understand their position in the industry. | The effects one of two businesses using business analytics is clearly differentiated. | 28 |
| Provide your rationale as to whether or not the use of data analytics would help the company accomplish its goals. | Rationale is provided with evidence that supports the companies’ abilities to accomplish its goals. | 24 |
| Describe the challenges the companies may face by choosing to utilize business analytics. | Challenges described are appropriate and likely to happen when utilizing business analytics. | 28 |
| Academic Writing | ||
| Write in a clear, concise, and organized manner; demonstrate ethical scholarship in appropriate and accurate representation and attribution of sources (i.e., APA); and display accurate spelling, grammar, and punctuation. Use of scholarly sources aligns with specified assignment requirements. | Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in appropriate and accurate representation and attribution of sources; and displayed accurate spelling, grammar, and punctuation. Use of trade sources aligns with specified assignment requirements. | 20 |