Category: Marketing

Discussion 1 “Pricing and Globalization Strategies” Please respond to the following: Using the Internet or Stayer databases, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve. Discuss three […]

Discussion 1 “Pricing and Globalization Strategies” Please respond to the following: Using the Internet or Stayer databases, analyze pricing techniques for established products and services. Next, select and explain the pricing strategy you would use for a business. Within your response, you should also identify three (3) objectives this strategy seeks to achieve. Discuss three […]

The completed assignment should be approximately 750 words (3-4 pages). View the video “A Consumer’s Guide to Sourcing in News Reports” from The News Literacy Project at https://www.youtube.com/watch?v=W1A46_Zd_wk Research the Internet to obtain 5 online sources that support your position on an issue. Apply each the 7 Key Points outlined in the video to each […]

Using the Internet , find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation. Assume you have an advertising budget of $1,500 to invest in a campaign promoting an […]

Find out one global consumer trend for 2018, then discuss (1) how the trend will change consumer behavior in global markets and (2) how marketers response to this trend in order to approach global market effectively. Your discussion posting should be between 300-400 words in length and provide your critical thoughts about the topic based on at […]

Have you ever made a purchase based on an ad or information you saw on social media? Do you think these campaigns are successful? Why, or why not?

Discussion topic: Find any marketing stimulus (e.g., advertisement, billboard, Internet “banner”) that you feel has not been getting as much attention as it could and 1. Describe the stimulus; 2. Provide suggestions, based on factors that determine the amount of attention that a stimulus will tend to receive, as to what the marketer might realistically […]

Assignment 2: Strategic Innovation Due Week 6 and worth 165 points Write a two to three (2-3) page paper in which you: Discuss the different strategies associated with incremental change and radical change. Provide one (1) example where incremental change is a better solution and one (1) example where radical change should be considered. Describe […]

Consider the following information relative to your consulting engagement for Hoosier Media, Inc.MarketingCurrently Hoosier Media utilizes traditional media vehicles for marketing. This includes print advertising to solicit new and renewal newspaper subscriptions. Other marketing tactics currently used include regional television and radio advertising spots. Management has expressed interest in expanding its marketing reach through social […]

 Review the materials shown in Section 1 of this week’s webtext titled, “The Growth of the Market Economy” then explain three (3) effects that the Market Revolution, reform, and democracy had on society. Note: You will provide three (3) effects for each event. Next, imagine that you are a farmer or that you are living […]