Category: Marketing

In your own words,  reply (200  words) to the following questions: What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example. Do not copy and paste information from the text or another source. I […]

Answer in 150 words provide an example of a company that artificially created a shortage to increase the demand? And do not use the Cabbage Patch dolls or the Tickle Me Elmo, I want to see if you can identify another product that was used in such a strategy.

Businesses are now using social media to market to users and possibly customers. Have you ever made a purchase based on an ad or information you saw on social media? Do you think these campaigns are successful? Why, or why not?

Please watch Brick by Brick: Inside Lego as a group and answer the questions listed below. Please note that all questions must be answered in paragraph format. (Your paragraphs should not exceed ten lines, however). You will be graded on the basis of the quality and clarity of your analysis.

Please draft a document between 1,000 and 1,500 words where you cover the following topics: Situation Analysis: Start off by analyzing the situation your company is in. One way you can do this is by conducting a SWOT analysis. Another approach is to critically assess what the company needs to do to enhance or sustain its growth […]

Medical tourism is becoming increasingly popular, and it is important to understand why consumers might seek medical care outside of their home countries. Consider Maria, a 68-year-old female who lives in the United States. Her doctor has recommended a hip replacement, but because it is not life-threatening she is put on a wait list for […]

Find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response. Discuss potential ethical issues (positive or negative) that the advertisement […]

  You have been tasked with selecting a qualified country for your company’s international expansion. Note: You may create and/or make all necessary assumptions needed for the completion of this assignment. The business can be any business of your choosing, although it is recommended that you choose a field in which you are currently working […]

July 17, 2018 Table of Contents Abstract…………………………………………………………………………………..…………….…2 Situational Analysis………………………………………………..……………………………………3 Target Market (Core) Strategies……………………………………………………..……………….. Marketing Mix Program……………………………………………………………………………… References……………………………………………………………………………….……………… Part 1: Situational Analysis As we all know, more and more smartphones and electronic devices are being used by consumers in society today. We can see using smartphones as a very important and convenient product for consumers. But […]

Chose two of the following 4 retailers – New Seasons, Zupans, Providore, and Green Zebra – and write about what you see as being their a) core competencies, b) target consumer, c) competitive/differentiated positioning, and d) points of success and failure. Be specific, be detailed …