Category: Marketing

Assignment 1: How Big Global Businesses Compare  Due Week 4 and worth 200 points Select one (1) global industry, such as the automobile or cell phone industry. Next, use the Internet to research three (3) major international competitors within the chosen industry. Take note of manner in which the popular international business press (e.g., newspapers, […]

Original post Browse through marketing news and research to identify an article to share with the class.  You’ll be required to write a summary of the article (at least one full paragraph), and provide a link to the article as an APA-formatted reference. The article should come from academic or trade journals, or respected business […]

do ever look at reviews for products that you are thinking about purchasing? Would you feel more confident about a third party site that has reviews than a company’s web site?

Step 1: Watch the following two part video series about converting cluster analysis to market segmentation insights: https://www.youtube.com/watch?v=Bg4mTlDPS4I https://www.youtube.com/watch?v=vlQNfERZSr0 Step 2. Open the updated “pizza” dataset that you worked on for exercise 8 that now contains the cluster segment group numbers. Step 3. Using pivot tables, compare the demographics, attitudes, and spending data across the […]

 What do companies segment and target certain markets for their products? Why don’t they just promote and advertise to everyone?

Career Plan & Company Research Career Choice: Write an analysis of how your choice of coursework and other activities will prepare you to enter your preferred field. Indicate the skills that you are trying to acquire that an employer would expect when hiring someone into their company. Utilize the material that you have developed thus […]

Global Marketing Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an Internet presence. In each case, the products must be sold using marketing concepts that are adapted for the environment or market in which they are sold. […]

Create a 10-slide presentation with speaker notes in which you include the following: Evaluate key attributes of the selected product or service chosen in your Week 2 assignment, “Trends in Marketing Communications.” Identify three advertising tools that the company uses to advertise this product or service. Evaluate the effectiveness of each tool in its ability […]

STRATEGIC MARKETING PLAN PROJECT This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template (highlighted below) is provided that allows you to organize your work in increments (introduction, product service etc..) and see how the sections come together to […]

ASSIGNMENT I Analyze marketing decision support systems and their impact upon marketing management systems. · Analyze the appropriate marketing strategies to apply at each stage of the product life cycle. · Apply critical thinking skills to analyze business situations. · Assess the major influences in current consumer and organizational buying decisions. · Construct a strategic […]