International markets: In what type of country is the product doing well or poorly and presumably why.

The goal of this exercise is to familiarize you with tools that marketers frequently use to research international markets. To that end, I request that you use the Euromonitor’s Passport database that is available through the Pfau library. You can access it at the following location: http://www.portal.euromonitor.com.libproxy.lib.csusb.edu/portal/magazine/homemain I will demonstrate how to access and use […]

Healthcare Marketing Paper: Summarize which marketing tool you would recommend that would yield the highest marketing potential of your select healthcare system and location.

Instructions: In this unit, you will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences. To begin, select one (1) of the following […]

Market research: How would you refute the people who chose an additional tool rather than one of the tools that you selected?

You enter your project team meeting with Mike and Tiffany to hear them discussing the tools that they found to conduct an analysis of the industry and competitors. “Mike, there are so many more tools than I even realized to give us some good data,” Tiffany states. “I know,” Mike says. “That’s why I wanted […]

Identify Type Styles in Marketing Advertisements: Do you agree with the type-style categories they identified?

Marketing advertisements often combine images with text/type. Some ads emphasize the image, while others focus on text/type elements. The advertisement image below is an example of one that is predominantly text/type. Using the web browser of your choice, perform an internet search to find three (3) different advertisement images that are made-up predominantly of text/type. […]

Organizational or Societal Problem-Solving Proposal: What is the project name and how did you decide on it?; Purpose- Why is the endeavor or change needed (give stats and a solid persuasive argument here)?

Organizational or Societal Problem-Solving Proposal A major objective of the course is to create ethical leaders…individuals who inspire others to act in ethical ways.  That being said, I feel that connecting this class with your own life and work events makes it more practical, relevant, and worthwhile.  Your final project will require you to lead […]

Principle of Marketing: Which problem solving variation would likely be used for clothing, sheets and towels, or electric can openers?

1. You are the brand manager for Maytag Washers and Dryers. Your new SD (Super Deluxe) 10 series will be released to retail in November, 201g. which of the following will you automatically consider, given the strategic characteristics of “shopping products” A. spiffs B. 10ts of PoP materials C. heavy inventory loading for broad distribution […]

Business & Finance: What metrics or strategies do you use to determine which stakeholders are most useful to engage with?

Review and consider the content you covered during Week One. Post a 260- to 350-word response to the following questions as a New Message into the discussion area: What metrics or strategies do you use to determine which stakeholders are most useful to engage with? What strategies do you use when interacting with stakeholders? Cite at least 2 peer-reviewed, scholarly, or similar […]

Impact of Internal and External Assessment: How would you convince upper management about the importance of internal and external assessments?

Assignment 2: Discussion—Impact of Internal and External Assessment Most managers in organizations develop strategic plans without realizing the importance of internal and external assessments and their implications on the four functions of management. Assume you are hired as a new manager and you want to improve your company by helping upper management develop a better […]

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