Category: Marketing

Assignment 2: The Brand Effect In this assignment, you will examine how target market selection and positioning relates to brand congruence and brand equity. Background: Brands create immense value for a company. Developing and maintaining a brand for a product/service is a major initiative handled by the marketing manager. One of the most distinctive skill […]

How Brand Strategy and Brand Communication Contribute to Build Brand Equity. Please writing a literature review for it. On the other hands, you need to help me to modify the reference for the introduction that i used to write, because the reference is very important!!! It can’t use the reference such as research gate. Please […]

Browse through marketing news and research to identify an article to share with the class.  You’ll be required to write a summary of the article (at least one full paragraph), and provide a link to the article as an APA-formatted reference. The article should come from academic or trade journals, or respected business publications. Important […]

Worksheet 4: Competition We need to have a good understanding of our competition, and Worksheet 4 is designed to help us get just that.  Download the worksheet and list two-to-three of your competitors.  Direct competitors are preferred, but indirect competitors are also acceptable.  Sometimes indirect competitors aren’t easily identifiable, so let me know if you […]

Discuss the bases of market segmentation and its significance in marketing.

Highlight the steps involved in new product development   process (12marks).

Explain  the  rationale  of  marketing  channels  in an  organization .                (10marks)

Using relevant examples discuss the importance of marketing philosophies in marketing firms.     (8marks)

Promotion: Advertising and Its Alternatives Part 1. Answer the following questions, within 100 words minimum 1. How Apply relationship marketing to a small business opportunity. 2. How Develop a promotion and advertising strategy for an entrepreneurial opportunity. 3. Identify technological uses for marketing an entrepreneurial venture. Promotional Mix 4. Read Ch 17 and focusing on […]

Brand loyalty often starts with the art of persuasion or advertising appeal. Influences are everywhere—most often based on trends, people who others emulate, one’s family’s ideas, and groups one belongs to. When people buy products, their decisions are often influenced by social, group, and even anthropological effects that shape their consumer behaviors. New media have […]