Develop a product service idea: Describe the product/service including the benefits of using the product/service.

1.  Develop a product service idea. A. Describe the product/service including the benefits of using the product/service. B. Discuss the potential customers for this product/service. 2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the […]

Marketing Plan Structure: Target Market/Segmentation (STP – use theory, models from academic literature such as books and journal articles and the application should be supported by non-academic sources such as industry reports, annual reports, articles etc.)

Assignment 1 – Marketing Plan Structure Cover page Table of contents ( use numbers , headings, subheadings) Executive Summary( a summary of all key points emerging from the plan ; max. 1 page ) Introduction & Objectives (brief overview of company, issue – use secondary sources; articles, websites, industry reports, annual reports, etc. ; set […]

Enhancing Messages with Visuals: Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.

Competency Investigate and modify workplace visual media communication to enhance efficiency in completing tasks. Instructions You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations. […]

Create an opportunity to demonstrate an understanding of content: What will you propose to do with these businesses to assure that they will still be viable operations 10 to 20 years from now?

Final Project The intent of the final project is to create an opportunity to demonstrate an understanding of class content. Scenario You have a family “Quik Stop” (Gas Station/Convenience store) chain that has been left to you in your great uncle’s will. You’ve come to realize, throughfinancial projections, target market studies, and start-up investment analysis, this […]

International Marketing: Describe your observations and conclusions. Include the facts and explain their significance as viewed through the marketing lens; describe what the events in the time line tell us about Netflix’s international marketing strategy.

Achieve the following guidelines:The paper clearly addresses all aspects of the assignment and has a thoughtful thesis that is developed thoroughly and consistently. The paper also includes a fully developed, interesting introduction and a strong conclusion, and the body develops the main idea in a sharply focused, coherent fashion that includes the use of appropriate […]

Reflection questions: What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.

In reflection towards the main talking points for the Unit 2 assignment, specifically on the discussion board questions, a number of the considerations should take into account that I haven’t tried the product nor does it fit into an alternative product that I would plan to fully support. However, the initial findings and observations are […]

Business News Report: Reaction Paper are one-page paper where you summarize news articles from professional business journals such as Wall Street Journal, Financial Times, Economist, or others of this caliber and then give your own reaction.

Reaction Paper are one-page paper where you summarize news articles from professional business journals such as Wall Street Journal, Financial Times, Economist, or others of this caliber and then give your own reaction. The reaction could be novel, interesting, disappointing or simply puzzling.  Topic:Global production and marketing  The format of your reaction paper should be: […]

Article Review: Choose a business article from a business publication or newspaper within the past 90 days. The article must be 2 – 3 pages in length. Students can access various business publications by going to the College Resources page and clicking on Ivy Tech Library’s Discover!

A critique / article review is a two-page document based on a business article from a business publication. The article must appear in the publication no more than 30 days prior to the due date. The article must also be relevant to material discussed within the course. Each review will be graded on grammar, punctuation, and content. The review […]

Marketing and Distribution Channel Letter: Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

This assignment challenges the student to think creatively. The deliverable is a single-page letter addressed to a hypothetical website development company. Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed. Your firm has agreed to hire a professional website development […]

Advertising: Analyze 2 banking trends that are relevant to the bank’s situation and the achievement of its long-term strategic marketing goals.

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Performing a Situation Analysis Using relevant banking industry and scenario […]

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