Advertising: Discuss why this is the best segment to select based on demographics and a detailed discussion of needs, wants, and psycho graphics of that segment.

Key Assignment  Presentation Part 1 Tasks: (Week 1–4) For this week, you will build on your Key Assignment Draft by incorporating any peer review comments, instructor comments, and 2 new sections (Part 2 tasks). This final presentation should include all of the previously introduced sections along with the additional section mentioned below. This presentation should […]

Business Plan Marketing Project: Does the business represent a real investment opportunity in which the judges would consider investing?

Business Plan Criteria and Evaluation Template: Overview: Based on an overall impression, judges will consider how opportunities to grow and develop the business will be maximized; the level of innovation and distinct opportunity and how relevant and projected market prospects will be exploited. 1. Clear and concise plan: a.  A good business plan must show […]

Leadership Discussion: What are the ethical implications of this scenario and how would you resolve them? Are there any ethical theories that might support your answer?

Learning Activity #1 The Pressure to Overstate Stock Valuation You have been the Chief Financial Officer (CFO) for a large manufacturing company for 15 years. The Company’s year end is March 31 and you are finishing the year end accounts. You have recently been advised by the Chief Operating Officer (COO) of a significant level […]

Business & Finance- Evaluate its content, providing support and counterarguments from the literature.

Use the GCU University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm’s product positioning strategy. Complete the following: Critically analyze the value of the approach suggested by the article. Evaluate its content, providing support and counterarguments from the literature. Compare the content of the article […]

Internal and Outsourced IT & Security Threats; Considering the benefits and risks of outsourcing, describe a situation in which outsourcing is out of the question. Describe a situation in which outsourcing is the best option. How can the risks of outsourcing be mitigated?

Choose Two of the topics related to this week’s materials to discuss in-depth: Managing IS/IT in Small vs. Large Companies Some companies are so small there is not an IS/IT department. This is in contrast to larger companies that most often have at least one person in the company responsible for IS/IT if not an […]

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