Category: Marketing

Instructions Assignment Commentary Chern’s is in the middle of hiring two sales associates for its flagship store and has reduced the initial applicant pool to eight candidates.  Because it is the company’s flagship store, it is important that all sales associates who work at the store excel at customer service and embody the company’s values, […]

Author: Pride, Hughes, Kapoor (2015/2017). Foundations of Business (5thed.). South-Western Cengage Learning  Internet Recourses  Chapter 11 Lecture Note Chapter 12 Lecture Note Answer discussion questions # 5 and 7 at the end of Chapter 11. 5. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target […]

Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy. Include an introduction and conclusion that […]

Discussion Question “Business’ Mission” Please respond to the following: • Describe how an organization’s mission statement and values are supported by specific aspects in the marketing, operations, technology, management, and social responsibility sections of a business plan. • In a real life situation, feedback from your business plan development team can be extremely valuable. Explain […]

Submit a survey of questions designed to measure the consumer’s evaluation of the importance of each determinant attribute. The survey should include the following sections: · A list of the determinant attributes: This section should ask survey participants to rate the importance of each determinant attribute, on a scale of -3 to +3, when choosing […]

Assume you are the Sales and Marketing Director for Sea Treasures, a small group of well-known retail stores specializing in exotic sea life and high-end accessories for aquariums.   The company has been in business for over 50 years, but the customer base is shrinking, sales are slow, and you are faced with reducing staff and […]

Designing Value-Based Service As the rate of innovation increases, companies face expanding product/service lines, shorter product and service lifecycles, and more frequent product/service transitions. All of these can bring tremendous value but also pose enormous challenges and risks. The article “The Art of Managing New Product Transitions” by Erhun, Gonclave, and Hopman (2007) from the […]

Then each team member must write a short report discussing the video and answering these three questions: Is it socially responsible marketing? Environmentally responsible marketing? What are the pros and cons? What it the intent?  Does it meet a lifestyle need? Post your report to your team room. Activity 2: Case Study (Individual/Team) 10 Companies With […]

Data analysis is about using information and knowledge to make decisions. Although it can be presumed that the data is objective, it is possible to skew results due to heuristic errors and biases. Identify three biases that can influence the outcome of an analysis. Explain what they are and how they arise. Provide suggestions on how each bias […]

Assignment 2: Part B: Your Marketing Plan Due Week 6 and worth 240 points In Assignment 2, using the same company from Assignment 1, you will focus on the company’s mission, introduction, and branding.(Walmart Inc.) Note: You may create and /or make all necessary assumptions needed for the completion of this assignment. Write a five (5) page paper […]