Create a brand & construct a digital marketing plan.
Leveraging your understanding of human branding principles and values-based company mission, product strategy, customer/user experience delivery and the importance of establishing a behavior-based data analytics platform from which to measure and optimize (the ensuing classes will cover these), you will create and define a brand and product (or service) of your choosing and bring the company to life, including brand values articulation, a detailed digital-based marketing plan, customer journey map and projected business and marketing goals and associated KPIs.
For understanding of human brand, Ben&Jerry Ice Cream is a great example of human branding
Please see the attachment below about all the project detail and requirements