Individual Assignment Description
Students will have to deliver a 1,500-2,000 words digital advertising campaign for a brand of their choice, in one Microsoft Word document.
Steps in the delivery of the project:
1. Select a brand you would like to work with.
2. Do some background research for the brand and clearly identify the following elements:
a. Brand identity
b. Brand image and personality
c. Key/core products and USP
d. Mission, vision and values
3. Select a digital campaign of the brand and evaluate it in terms of:
a. Desired positioning
b. Possible communication objectives based on a relevant framework.
4. Critically analyze the potential effectiveness of the campaign.
5. Suggest valid indicators for the measurement of the success of the campaign (in relation to the objectives).
Each student should adhere to the following technical requirements:
• Documentation: APA style. Each source should be in the list of references and clearly cited in the body of the project.
• Word length: 1500-2000 words. It is compulsory to report the number of words at the end of the paper.
• Submission: The project must be word processed and submitted through Turnitin, on the submission deadline, including all visual material in the main document. Provide valid links to videos and other external sources. Students don’t have to deliver a hard copy.