| BTEC Level 5 HND Diploma | Unit 32: Business Strategy | ||
| Assignment title: Strategic Management Plan | |||
| LO1 Analyse the impact and influence which the macro environment has on an organisation and its business strategies. | P1 Applying appropriate frameworks analyse the impact and influence of the macro environment on a given organisation and its strategies. | ||
| M1 Critically analyse the macro environment to determine and inform strategic management decisions. | |||
| LO2 Assess an organisation’s internal environment and capabilities. | P2 Analyse the internal environment and capabilities of a given organisation using appropriate frameworks. | ||
| M2 Critically evaluate the internal environment to assess strengths and weaknesses of an organisation’s internal capabilities, structure and skill set. | |||
| LO3 Evaluate and apply the outcomes of an analysis using Porter’s Five Forces model to a given market sector | P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market sector for an organisation. | ||
| M3 Devise appropriate strategies to improve competitive edge and market position based on the outcomes. | |||
| LO4 Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation | P4 Applying a range of theories, concepts and models, interpret and devise strategic planning for a given organisation. | ||
| M4 Produce a strategic management plan that has tangible and tactical strategic priorities and objectives. | |||
| LO1, LO2, LO3 & LO4– D1 Critique and interpret information and data applying environmental and competitive analysis to produce a set of valid strategic directions, objectives and tactical actions. | |||
Scenario
You have been recruited as a Corporate Strategy Manager by a well-known large global organisation [an organisation of your choice]. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools.
Part A: you are to complete an internal and external analysis that provides a basis for strategic planning:
- Analysis will include a PESTLE and SWOT analysis of the organisation and an analysis of the organisation’s capabilities.
- Analysis of the competitive environment using Porter’s Five Forces model.
Part B: devise a strategic plan based on the environmental analysis and findings:
- Evaluation of the different types of strategic directions available to the organisation.
- Justify and recommend the most appropriate growth platform and strategies.
- Produce a strategic management plan with strategies, objectives and tactics.
Proposed structure of assignment report
Title page
Content page
- Introduction
A brief outline of the assignment brief and the scenario adopted to complete this assignment, what you set out to achieve and how did you go about in achieving them.
- Macro environment (P1/M1)
Explain what is a macro – environment and how it relates to your selected organisation.
Carry out an analysis on your selected organisation using appropriate frameworks (e.g PESTEL, SWOT, Ansoff matrix) in order to analyse the impact of them on your selected organisation.
Critically analyse the macro environmental impact on your selected organisation to determine the strategic management decision.
- Internal environment & capabilities (P2/M2)
Explain what is a micro and internal environment and how it relates to your selected organisation.
Carryout an analysis on your selected organisation using the appropriate frameworks (Only use 4: Mckensey’s 7S model, Value chain, Strategic capabilities, cost –benefit analysis, 5 M analysis)
Critically evaluate the internal environment to assess the strengths and weaknesses and capabilities of your selected organisation in order to pursue their stated strategies.
- Competitive forces (P3/M3)
Explain the importance of understanding the competitive environment in order to successfully implement the strategies.
Explain the Porter’s 5 Forces model and then apply this to your selected organisation to help implement the strategies.
Devise appropriate strategies using the findings from Porter’s models to improve competitive edge for your selected organisation.
- Strategic directions (P4/M4)
Explain the concept of strategic planning and devising business strategies, using the theoretical concepts and models, for growth for your selected organisation.
After carrying out business environment audit and understanding the importance of the strategic plan; produce a strategic management plan in order to achieve the stated objectives
- Conclusion – a critical analysis (D1)
After completing the above analysis and environmental audit produce a set of strategic directions, objective and tactical actions for your selected organisation.
- References /Bibliography