Tourism and Hospitality. Paper Type – Persona Blog/Journal
“Critically evaluate alternative uses for a visitor attraction / venue to address seasonality / generate additional revenue”
Guidance:
Choose either a UK venue or UK visitor attraction that you are familiar with.
Introduction
Briefly tell about your chosen venue / visitor attraction. Identify the challenges that this venue / visitor attraction is facing (e.g. seasonality, unused capacity…).
Alternative uses for a visitor attraction / venue
Discuss 2-3 possible alternative uses for a visitor attraction / venue. Here you must include answers to the following things: 1) what exactly are you suggesting; 2) why do you think it is going to work; 3) what are the managerial implications for your suggestions.
You can be creative and include photos / videos.
Conclusion
Critically evaluate which of your proposed scenarios would be the most appropriate for your chosen visitor attraction / venue.
The word count is 1,600 words. Quotations ARE included in the word count. Text in tables and the reference list is NOT included in the word count.
Additional information Be professional and use appropriate subject terminology Do not use contractions (don’t, can’t, etc.), slang, jargon