Main Objective of the assessment
The individual coursework intends to assess the following learning outcomes:
1. Explain the role of the marketing plan within the context of the organisation’s strategy and culture and the broader marketing environment (ethics,
corporate social responsibility, legal frameworks, and sustainability).
2. Develop SMART marketing objectives and plans based on a critical evaluation of the organisational context and of the market and the competition.
3. Synthesize sources of appropriate marketing information and marketing research requirements for the strategic marketing decision.
4. Define and use appropriate measurements to evaluate the effectiveness of strategic marketing plans and activities.
5. Independently evaluate real-world marketing cases/situations by synthesising appropriate theories to suggest creative and ethical solutions.
Description of the Assessment
You are to assume the role of a marketing analyst or consultant, and you have been approached by one of the companies in the following industries to write a marketing plan.
❖ An SME based in the UK (approximately, hiring no more than 500 employees, with an annual turnover less than £50 million) ❖ A tourism attraction in UK (British Museum, WB Harry Potter park)
❖ A UK news organization (e.g., BBC News, Daily Mail, The Times)
So one company should be chosen and talked about from any of the 3 given categories
The marketing plan should address one of the key strategic marketing decisions they must make so that the company can maintain sustainable competitive advantage and achieve its organizational objectives.
More coursework info on the attached file below