Brand perceptions are the attitudes, perspectives, and views consumers hold toward abr and. Various traits concerning the brand may influence the development of a positive brand attitude. Brand personality is defined as “the set of human characteristics associated with a brand” Brand personality, which includes product-related attributes and symbolic associations consumers have with a brand or product, influences brand image and brand perceptions. Using a brand personality scale, Aaker defined five dimensions of brand personality:(1) sincerity;(2) excitement;(3) competence;(4) sophistication;