External Environment Analysis
This project is the first of three projects. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market. Paper cannot be more than 16 pages
My assigned company is Kraft Heinz Co (The) [MS: KC]
Kraft Heinz is a food and beverage company. Co. manufactures and markets food and beverage products, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, and other grocery products, throughout the world, under
brands including Heinz, Kraft, Oscar Mayer, Philadelphia, Planters, Velveeta, Untouchables, Maxwell House, Capri Sun, and Ore-Ida. Co. has three re portable segments defined by geographic region: U.S., Canada, and Europe. Co.’s trademarks include Kraft, Oscar Mayer, Heinz, Planters, Velveeta, Philadelphia, Untouchables,
Maxwell House, Capri Sun, Ore-Ida, Koo-Aid, and Jell-O in the U.S., among others.
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