INTRODUCTION:
The purpose of these reflection assignments is to reflect on your learning about Consumer Behavior and analyze and connect this learning to your behaviors and activities as a consumer.
REFLECTION ASSIGNMENT # 1
How has the COVID 19 pandemic changed your consumer behavior?
For this reflection activity you will reflect deeply and thoughtfully how the pandemic has changed your consumer behavior. You will look at internal influences and external influences and identify broadly how these have impacted your consumer behavior. You will also reflect on how these changes might or might not continue in the future after the pandemic has been controlled.
Background:
Starting in about March 2020 the world changed dramatically as the COVID 19 pandemic spread across the globe in record numbers. In some areas people have remained in lockdown for extended periods of time, in other areas there have been minor restrictions, education has gone online for some and for others the learning environment has become more challenging in person, family gatherings have been altered or eliminated altogether, concerns about illness and health have changed, grocery shopping and other types of shopping have changed. In fact, the entire world of consumer behavior has had some unexpected and significant changes in a short period of time due to the pandemic.
As we begin to look at the impact of the pandemic on consumer behavior, the first step is to look internally and try to understand how your consumer behavior has changed since the start of the pandemic.
Instructions:
1. Your reflection will be written in first person, 2 pages in length, double spaced, Times New Roman 12 font. No cover page or research required. If you refer to your textbook or other sources, you must cite these using APA format.
2. Write an introductory paragraph that describes what you will be reflecting upon in your paper. Reflect and be thoughtful in this introduction. How has the pandemic impacted you? How has this impact changed the way you behave as a consumer?
3. Describe 2-4 significant changes in your consumer behavior that have occurred since the start of the pandemic. Make sure to address how the external influences and your internal influences have impacted this change. (One paragraph for each change describing previous consumer behavior, current consumer behavior, and anticipated future consumer behavior after the pandemic has been resolved.
4. Write a thoughtful conclusion, remembering to loop back to your introduction and summarize your changes.
5. Upload your assignment on Canvas by the due date.