Description
Marketing Plan – Part 3: Marketing Strategy
Market-Product Focus
Describe the five-year marketing and product objectives for the company
Discuss current and future market potentials.
Identify new products and services that align with customer needs.
Identify points-of-difference
How will the company position its products and services?
Marketing Program
A marketing program is a coordinated and well-designed set of activities to achieve marketing objectives.
Describe the product strategy
Describe the price strategy
Describe the promotion strategy
Describe the place (distribution) strategy
Reflection
How has this assignment prepared you for future responsibilities? (2 paragraphs)