A 950-word analysis that provides insight into the three most significant ways to how digital technology is impacting the approach to marketing, consumer trends and expectations, and new customer value creation for Eyewear Industry. You are expected to make reference to examples of specific digital marketing initiatives organisations within Eyewear Industry have undertaking as part of your exploration and analysis.
• Two recommendations for organisations operating within Eyewear Industry in terms of how they should use digital technology to enhanced their marketing efforts and impact with customers. The recommendations must be specific and actionable. (400 words)