This should be based on general themes and ideas that have been developed by the behavioral school of economics. Research (at least 5 additional resources) the origins and evolution of the behavioralists.
Some of the main items that need to be fully addressed in the paper include:
-Leading figures in the school of thought and their hypotheses, theories, works, and awards (particularly the nobel prize).
-Discussion of divergences from neo-classical theory including:
*Framing and advertising
*The endowment effect
*Anchor pricing
-Implications for business strategy and public policy under neo-classical and behavioralist assumptions(which would require more regulatory involvement?)