Clearly identify the example you’re writing about. The reader should be able to locate it easily if they want to follow up.
Briefly summarise the content of your example – what is it? What topic does it cover?
Provide an overview of the audience and reception, where the statistics are available.
Evaluate how effective the example was at public engagement
Identify possible improvements
Provide evidence for the evaluation, reach or effectiveness of the example you chose. This can include press mentions, responses to the example, or peer-reviewed papers that support (or counter) the principles on which it’s based