Explain to the CEO where the firm needs to further internationalize/ or de-internationalize its operations to improve its Competitiveness. Explain how the firm should manage the risks associated with the recommended internationalization activities below.
Exporting to psychically distant markets such as India, China, Russia, Brazil, Chile, Eastern Europe, and the Middle East despite the related risks
Offshoring of manufacturing/services/innovation activities to low-cost economies of China, Vietnam, Philippines, and India.