Briefly tell what your company will be and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information. Company description
Provide detailed information about your company. Go into detail about the problems your business solves. Be specific, and list out the consumers, organization, or businesses your company plans to serve. Explain the competitive advantages that will make your business a success. Your company description is the place to boast about your strengths.
Market analysis
Present a good understanding of your industry outlook and target market. Competitive research will show you what other businesses are doing and what their strengths are. What do successful competitors do? Why does it work? Can you do it better?
Organization and management
How your company will be structured and who will run it.
Service or product line
Describe what you sell or what service you offer. Explain how it benefits your customers and what the product lifecycle looks like.
Marketing and sales Financial projections
Supplement your funding request with financial projections. Provide a prospective financial outlook for the next five years. Make sure to clearly explain your projections, and match them to your funding requests.