As an introduction to the report you should provide a brief re-cap/summary of the new product/brand which you delivered during the presentations, why this can be considered as a solution to a sustainability challenge, and discuss and justify (if applicable) any amendments which you would/could make to the original proposal for the product/service.
Subsequently, using the Marketing Mix (4Ps/7Ps) you should identify and justify which strategies and metrics, wouldbe appropriate within each element of the Marketing Mix,
Your focus should be on adhering to the principals of Responsible Marketing when developing your strategies and explain how this can help you reinforce the point of difference which is needed to maintain a sustainable competitiveadvantage in the long term.
More specifically, for Task
1 you are asked to cover the points below:1.Brief recap/justification of new product and any amendments
2.Identification of Responsible Marketing objectives and relevant target segment
3.Product Strategies and appropriate metrics
4.Pricing Strategies and appropriate metrics