Sanofi Aventis Corporate Strategy
- Identify the reasons for the globalization of the pharmaceutical industry and consider the implications
for their supply chain . 35 marks
2. Identify and evaluate the Sanofi Aventis diversification strategy. 15marks
3. Identify and evaluate the choice of strategic methods of Sanofi Aventis. 20 marks
4. Undertake an analysis of the Sanofi Aventis corporate portfolio. Use the resulting portfolio
analysis and your earlier analyses to identify the strengths and weaknesses of the Sanofi Aventis
corporate strategy.
30 marks