The European Parliament recently voted 504 to 110 to scold companies for “sexual stereotyping” in marketing their products. One reporter noted, “The lawmakers’ ire has many targets, from a print ad for Dolce & Gabbana (which has a woman in spike heels pinned to the ground and surrounded by sweaty men in tight jeans) to Mr. Clean, whose muscular physique might imply that only a strong man is powerful enough.” The concern, according to the committee report, is that stereotyping in such ads can “straightjacket women, men, girls, and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating, and dumbed-down for both sexes.”
Do you believe that gender stereotyping in marketing leads to discrimination? Could this have an effect on how employees perceive the company? Do you think companies should consider how they market their products as part of their diversity efforts? Explain.
Do you believe that gender stereotyping in marketing leads to discrimination? Could this have an effect on how employees perceive the company? Do you think companies should consider how they market their products as part of their diversity efforts? Explain.