Complete the Market Research Case Study Analysis Worksheet.
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Market Research Case Study Analysis
Describe a business situation in 175 words where market research can influence decision making.
Select three research methods from the following list:
· Primary
· Secondary
· Qualitative
· Quantitative
· Mixed
Analyze each selected research method in 175 words as it relates to your selected business situation.
| Research Method | Analysis as related to business situation |
Compare the use of observational versus experimental research for the business situation in a total of 350 words.
| Pros | Cons | |
| Observational Research | ||
| Experimental Research |
Explain in 175 words which type of research method would work best for the selected business situation.
References
APA-formatted citation
APA-formatted citation
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