Author: Pride, Hughes, Kapoor (2015/2017). Foundations of Business (5thed.). South-Western Cengage Learning
Internet Recourses
Chapter 11 Lecture Note
Chapter 12 Lecture Note
Answer discussion questions # 5 and 7 at the end of Chapter 11.
5. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?
7. What is the marketing plan, and what are its major components?
This is an APA paper 3 pages is due on Wednesday at 1:00pm noon. Please add Title, Citations and References total 5 pages. Thanks
Internet Recourses
Chapter 11 Lecture Note
Chapter 12 Lecture Note
Answer discussion questions # 5 and 7 at the end of Chapter 11.
5. What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?
7. What is the marketing plan, and what are its major components?
This is an APA paper 3 pages is due on Wednesday at 1:00pm noon. Please add Title, Citations and References total 5 pages. Thanks