PROJECT IDEA: LOW CALORIE CHOCOLATE CHIP COOKIE
-based in UK
The product concept Portfolio must be of your own design, however it should presented as followed:
- Executive summary
- Table of contents, font, layout, design
- Introduction
- Brief Product description
- Assignment sections (see below for more info for each of these sections):
Unit A – Gastronomy and Food Trends
Unit B – Science of Food
Unit C – Sustainable Food Systems
Unit – D Food Business, Media & marketing
- Future of the Product
YOU MUST INCLUDE ALL SECTIONS LISTED ABOVE!
UNIT A
In the design of your product you are required to research the background of your idea and use current information to support your proposal in order to develop a culinary and gastronomical rationale for your product. The information contained in your report should demonstrate that your product concept, ingredients, design and market have been thoroughly researched.
Provide background research of your product, your document should not simply be based on personal opinion, but on well researched and referenced information with clear conclusions.
Your report should:
Provide a rationale for the food product from a gastronomical view point.
Research the main ingredients chosen, provenance, unique aspects, varieties, history, harvesting, production, processing, trading, culture, tradition, history, social, religious, symbolic aspects
(If you choose cacao powder for example, you might provide historical, cultural and geographical knowledge of the cacao bean)
Outline and discuss current trends, providing referenced evidence from current reports and journals.
Provide an insight into your personal philosophy of the product.
The gastronomy and food trends report should build a story of your product and provide a solid background and rational to its design. Your writing should be backed up by current industry research, from a variety of sources.
Marking Criteria
| Introduction | 10 marks |
| Description of product concept | 10 marks |
| Product background | 10 marks |
| Personal philosophy | 10 marks |
| Current trend discussion | 20 marks |
| Ingredients research | 20 marks |
| Development of concept | 10 marks |
| Reference | 10 marks |
UNIT B
Designing a Food Product
Create a technical specification for the product
To include:
| Product sketch
|
10 marks |
|
Create a Standard Recipe – Ingredients – Detailed Method – Cooking methods/ techniques – Critical controls / Food Safety information – Equipment Required – Portion – Size/ serving |
20 marks |
| Labeling information | 10 marks |
| Summary Allergen Information | 10 marks |
| Sensory testing sheets | 20 marks |
| Detailed analysis & Rational | 10 marks |
| Nutritional Analysis of product | 20 marks |
UNIT C
You are required to prepare a sustainability statement for your food product. The statement should outline and discuss sustainability aspects of the product.
It may include some of the following areas related to sustainability:
- Ingredients –seasonality, growing and manufacturing
- Food Waste – Issues and solutions
- Sourcing Ingredients- Farming, organics, origin
- Transportation – Food miles, processing, storage during transport
- Organizations/ Certifications – Organic, animal welfare, sustainable fishing, artificial food additives, Fair Trade
- Packaging – sustainability, Innovation
- Ethics
- Equipment
Your sustainability statement should include:
| Introduction
|
10 marks |
| Research | 10 marks
|
| Content | 20 marks
|
| Discussion | 20 marks
|
| Sourcing and Ingredients | 10 marks
|
| Sustainability aspects identified | 10 marks
|
| Solutions and problem solving | 10 marks
|
| Conclusion & Reference | 10 marks
|
UNIT D
You are required to complete the following sections:
Business
Provide factual information and discuss the current food market in relation to health and nutrition from a business perspective, support your research with recent statistics, evidence and references. The research and discussion should support your product concept. Provide a costing report for your product and recipe. Compare the pricing to other products on the market.
Branding
Design a label suitable for the product that includes
- Packaging design description / samples/ images
- Logo design, Images
- Font, design, styling, required information
- Labelling including legal requirements
Marketing
Identify the target market/s for your product and provide a detailed customer profile with a clear rational for the product. A brief marketing strategy should be included detailing the approach in which your company should market their product.
Promotion of product
Outline and discuss how the health benefits of your product can be promoted.
Provide a minimum of 3 examples of social media posts which would support the introduction of your product, for example a blog or Instagram post.
| Business | |
| Discuss the current health food snack market business
Using financial, statistical and recent research
|
20 marks |
| Branding | |
| Build the brand for your product | 20 marks |
| Marketing | |
| Customer profile & rationale | 20 marks |
| Promotion of Product | |
| Discuss and justify the methods of promotion you would chose for your product | 20 marks |
| Create promotional material for your product | 20 marks |