Read the case study and Course book, chapter 4 and either answering the questions IN the P&G analysis or as an addendum to it, thank you.
Case Questions grounded in the Solve the Problem framework of Chapter 4:
1.What are the tensions/ misalignments between GM and its dealers?
2. How is this reflected in both sides perception of CDK Digital?
What are CDK’s strengths and weaknesses?
3. Create your own Action Plan to Solve the Problem in this contract renewal situation? Can you satisfy both sides?
4. What could CDK learn from Zappos’ approach?