P&G analysis Case Study: CDK Digital Marketing: Addressing Channel Conflict with Data Analytics

Read the case study and Course book, chapter 4 and either answering the questions IN the P&G analysis or as an addendum to it, thank you. Case Questions grounded in the Solve the Problem framework of Chapter 4: 1.What are the tensions/ misalignments between GM and its dealers? 2. How is this reflected in both […]

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