Read the article and answer the following questions
Article: Luxury prices are falling: http://www.nytimes.com/2008/12/04/fashion/04SHOPPING.html
(Link)
Discussion Questions:
Read the article about Saks Fifth Avenue and discuss Saks pricing and inventory decisions. Your discussion should relate to the following four questions. Be sure that you address and answer at least three of these questions fully.
1. What distribution channels do luxury brands utilize (where can you get luxury brands)? Are some more valuable than others? Which ones are most affected by Saks’ strategy?
2. As the CEO of Saks, would you have done the same thing? What other options did he have?
3. What steps would you have taken in response as a luxury brand? As a competitor?
4. What longer term issues has Saks created in the value chain?