Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each?
Case: TruEarth Healthy Foods: Market Research for a New Product Introduction 1. Why was Cucina Fresca pasta successful? How would you compare the pizza opportunity to that for pasta? How would you compare the actual product development process for each? 10 | Page 2. Taking inspiration from the forecast model for pasta shown in Exhibit […]