Describe a global cultural miscalculation that has occurred in your business or one that you have found on the Internet.
Academic sources Textbook: What is Cultural Intelligence? Webpage: The Cultural Environment Webpage: Avoid Cultural Blunders That Could Derail Your International Business Efforts Background Information Cultural miscalculations can be a costly mistake for global businesses. Businesses need to develop a better understanding of how culture affects global business. For example, if a sales manager refuses the offer of a […]