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Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.

Posted on December 7, 2020 by Geoffrey

Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project. Discuss the benefits and drawbacks of using database marketing. State the ethical, legal, and HIPAA issues that need to be considered. Articulate reasons why you would implement or exclude the use of database marketing […]

Explained in relation to industry examples from the world of hospitality, thus showing the link between theory and practice.

Posted on August 29, 2020 by Geoffrey

Approval date: February 2018Project outline templateEffective date: February 2018Templateowner:Barbara Miller; Martin SeniorLatest Revision: January 2018Revision date: Page 1of 6This online version is a controlled document. Any printed versions are considered uncontrolled versions of the document.PROJECT OUTLINE-ASSIGNMENTSHEETCourse NumberBBA6001Course Title:Business Development and StrategyProgramBBA Hospitality and/or BBA ESELecturerEd SchofieldAssignment TypeWritten examAssignment NameLiterature ReviewSemester6Hand-out date:Week 1Campus / Learning LevelBulle […]