What are the dynamics of the non-disposable razor category. Is it stable, growing, or declining?
What are the dynamics of the non-disposable razor category. Is it stable, growing, or declining? Include numbers from the case. What is Paramount’s (company that sells Clean Edge) position in the industry (i.e., market share leader, etc.) Be sure to identify, describe, and discuss the three price/quality price tiers (value, mainstream, premium). Notice the different […]