1) Explain their pricing strategies. (Approximately one typed page)
• What are their pricing objectives – volume/share based, profit-based, premium, highly competitive, regulated?
• Which pricing strategies do they use?
• What effect does competition have on their price?
• How do they address their competition in advertising strategies? With what messages?
• Is there consistency in the pricing strategy relative to their communications strategies?
7. Which distribution objectives and strategies are used? (Approximately one-half typed page)
• Where are their products manufactured/grown/assembled/processed?
• What are their distribution methods?
• Does the distribution strategy fit with the company’s communications strategies? If so, how so, if not explain.