What is change management?
Why is this important within an organization/school?
How this looks at an individual and organizational level?
Individual level: change curve – what is it? when/how should it be considered? What are alternatives/limitations/issues with practical application?
Organizational: Compare and critique of change models – Kotter’s 8 step change model (1996) vs Lewin’s 3 stage model (1951) (or Kotter vs other) and their application within school setting.
Why does change fail in an organization? (even when we have had 20 years of Kotter’s 8 steps). What are the practical limitations to change in organizations/schools?
Section 2: Disruptive Innovation
What is disruptive innovation?
What is the problem with a sustainable competitive advantage? (current climate is too dynamic) – solution – transient advantage.
What is Transient advantage? (https://hbr.org/2013/06/transient-advantage – Rita Gunther McGrath)
What does this mean how schools?
How can this be applied?
What is the practical application and implications in schools?
What are the benefits/limitations?
Section 3: The Art of Influencing and Negotiation
What is the difference between influence and negotiating?
What does research and theory say about influence? What does this mean for leaders in regard to stakeholder management in a school setting? How can Mendelow’s (1991) stakeholder mapping be used? Why is this important?
What is the difference between distributive and interrogative negotiations strategies? When can they be applied? What problems may leaders face? What must leaders do before negotiations? (Spend time on pre negotiation phase. Go into a negotiation clearly knowing your position. What lies behind yours and their position (interests)? Understand their position. Ask questions, how can we both win?)
4. Brand and Reputation Management
Why is reputation important? including current political and social climate
How can reputation be managed? (processes or models) driving value through management of reputation and CSR.
Consideration of Reputation Quotient (Harris-Fombrun)
Conclusion: