What main issues—including legislative actions—does the party emphasize? What appeals does this party make to the public? What information does the site provide?

Assessing the appeal of a political party

Examine the website of the Democratic Party: www.democrats.org.

What main issues—including legislative actions—does the party emphasize? What appeals does this party make to the public? What information does the site provide?

What incentives (material, solidary, expressive) does this party offer to attract and retain members? What changes to format, style and substance would be more likely to inform more visitors and persuade them to join or participate?