The main objective of the thesis is to explore the local customers’ needs and desires of bar experience and propose a new concept for the new bar location, based on the findings.
Nowadays, the bar business in Prague is very popular and it is a fast developing sphere of business. Every year amount of new bars keeps growing and its market is not full enough yet. Bendy bar sees a big potential in opening a second location in Prague.
To answer the main question, it is important that we take in consideration the following:
• What marketing strategies should be used for bar&club business to attract new clients?
STRUCTURE:
I. Executive Summary
II. Company Overview
III. Industry Analysis
IV. Customer Analysis
V. Competitive Analysis
VI. Marketing Plan
VII. Operations Plan
VIII. Management Team
IX. Financial Plan
Use the stage-gate model.